Why use market data
Our customers use our market data in different functions of their organization, and in support of different business goals.
Typical function and departments that make use of our data are sales, pricing/revenue management, commercial development, strategy, data analytics, procurement, product development and network planning.
We have developed the below images to give examples of why companies typically use our market data.
Scroll down for all business goals
1/8
Determine network adjustments
- Network planning
- Route analysis
2/8
Explore & analyze worldwide markets
- Strategic planning
- Market opportunities & threats
3/8
Develop new products & services
- Specials products
- New propositions
4/8
Provide direction & inform management
- Management information
- Business cases
5/8
Understand trends & track performance
- Market trends analysis
- Key performance indicators
6/8
Set sales targets
- Sales planning & pipelines
- Marketing & Sales campaigns
7/8
Determine price adjustments
- Revenue Management
- Yield/rate benchmarking
8/8
Determine sales opportunities with customers
- Customer & prospect profiles
- Share-of-wallet analysis
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